Project Title: Bluebird’s Healthy Hearts

Award: £10,000

The Bluebird’s Healthy Hearts project will engage with a hard to reach group of men who traditionally would stay on the sidelines when it comes to weight management programmes.  Inspired by the Cardiff City FC brand, men will become more active and take on healthy eating advice, motivated by the camaraderie of football and driven by the incentive of winning.


Eighty local Cardiff men are expected to benefit from these 10 week courses which will include a weigh and measure up, healthy eating workshops, fitness sessions and taking part in a football league, with extra goals gained for healthy weight loss.