Cause related marketing - Heart Research UK

Cause related marketing

Create an exclusive opportunity for your customers to support a good cause and get a great product at the same time.

Research from Business in the Community shows that these relationships work: 86% of consumers are more likely to buy a product that is associated with a cause or issue and 73% of consumers agree that they would switch brands for the same reason.

Worthwhile causes trigger powerful emotive reactions in customers opening opportunities for brand building, improving sales, generating new customers and creating positive PR that might be harder to evoke when just talking about your product.

We currently work with companies on cause related marketing by:

• Sharing common goals and brand messages across products that are relevant
• Creating a bespoke marketing and communication plan to support the campaign
• Content developed which can be used externally in different channels.

Coronary heart disease is still the UK’s single biggest killer and we continue to resonate with the public as we want to keep those we love for around for longer with our pioneering medical research. Shelf presence can sometimes become stagnant when your packaging remains the same, but a flash promotion on your packaging highlighting a charity partnership can re-engage your lapsed customers and attract them to buy your product.
Using this method of supporting us can ‘emotionalise’ your brand and create a new buying experience for your customers, while helping us raise awareness of heart disease.

To discuss supporting us through cause related marketing, please contact corporate@heartresearch.org.uk or call 0113 234 7474.