Project Title: Bike Bingo Challenge
We funded Eco Birmingham with a Healthy Heart Grant of £10,000 in 2019 to deliver a project to promote cycling as an innovative way to prevent heart disease.
The original project design was adapted due to COVID-19 restrictions, which meant that face-to-face group sessions were not possible. The revised plan was to run a ‘Bike Bingo Challenge’, which promoted cycling as a way to get active during lockdown.
The Bike Bingo Challenge allowed participants to remain socially distanced whilst also keeping each other motivated and inspired to explore their local area by bike. Cycling-related prizes were also up for grabs to incentivise involvement and encourage more physical activity in the future.
The challenge ran for six weeks and 460 miles were collectively recorded by participants across 40 rides. The project promoted a sense of community with a wide range of people getting involved. It also encouraged new exercising habits, helped people explore new areas and find new cycling routes across Birmingham.
We are so pleased that despite facing many challenges due to lockdown, the project has still supported people to make positive changes to their lifestyle and achieved the following:
- 50% of participants felt their level of fitness had improved by taking part.
- 50% of respondents also reported that their average amount of physical activity had increased.
- 75% of people were very inspired to cycle more after the challenge.
Below are some comments from group members:
‘Thank you – as an older beginner rider this was very useful and encouraging’.
‘I will be more confident in planning routes when the lockdown is over’.
‘I thought Lisa (the project leader) was very clear and it was very useful for a beginner like me’.
‘Thank you so much for running a fun competition, it definitely inspired me to put in more miles!’