Government Childhood Obesity Plan One Year on: End of Year Report says ‘some good progress but must try harder’

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Leading health campaigners warn much more is needed to protect children from devastating risks of obesity.  Despite some good progress, ‘must try harder’ is the assessment of the Obesity Health Alliance (OHA) in a report card released today to mark one year since the launch of the Government’s Childhood Obesity Plan.

The OHA, which is made up of over 40 leading health charities, medical royal colleges and campaign groups recognise the progress which has been made by the Government in the last year. 

Singled out for praise is the introduction of the soft drinks industry levy, which has already led many drinks manufacturers to reduce sugar from their drinks, and the sugar reduction programme, led by Public Health England. Today’s announcement of a calorie reduction programme of work was also welcomed by the OHA.

But OHA warns that the current plan does not do enough to tackle the relentless exposure of children to junk food advertising on TV and online and will not be enough to significantly reduce levels of childhood obesity which is currently at a devastating all-time high.

Caroline Cerny, Alliance Lead, said: “Good progress has been made over the last year with strong measures to reduce sugar from foods and drink and we look forward to seeing ambitious targets for industry to make the food we eat less calorific. However, we can’t ignore the fact that the food industry continues to get away with bombarding children with adverts that we know encourage unhealthy food choices.

“The existing regulations are full of loopholes and don’t reflect the way children watch TV or online content. Failing to tackle this area is significantly undermining the impact of the Childhood Obesity Plan.  After one year, it is scraping along with a C grade, rather than topping the class with an A star.”

OHA Steering Group member, Professor John Wass said: “2016 marked the launch of the Government’s first comprehensive Childhood Obesity Plan. But 2016 was also the year childhood obesity rose to a new, ferocious high. As our children’s waistlines continue to increase, so do their chances of developing devastating diseases such as Type 2 diabetes, cancer, cardiovascular and liver disease plus associated mental health problems.”

“The Government pitched this Obesity Plan as the start of the conversation. We agree this is just the start. The stronger elements of the plan are progressing well, but these alone are not enough. We now urgently need to resume that conversation, to give us the best chance of protecting our children’s future health.” 

More than one in five children are already obese or overweight in their first year of primary school, rising to over one in three by the time they leave. The OHA demands that the Government ensures that every child has the best possible start in life. Their current reluctance to combat junk food advertising is a major concern to public health campaigners. Parents and families must be enabled to make healthy food choices. Our children deserve to grow up in a healthier environment.

Tackling Childhood Obesity: End of Year Report

The Obesity Health Alliance, a coalition of over 40 health organisations, has marked the Government’s progress in tackling childhood obesity over the past year.

Overall in one year since the launch of the Government’s Childhood Obesity Plan, some progress has been made in tackling childhood obesity but there are immediate areas for improvement. 

With one in three children overweight or obese, significantly more effort needs to be made to protect their future health.

Bringing in the Soft Drinks Industry Levy
The Government has made excellent progress over the last year with the soft drinks industry levy agreed by Parliament and due to come into force in April 2018. Several soft drink manufacturers and retailers have already made promising moves to reduce sugar from their drinks.
This policy has great potential to improve children’s health.

Exceeding expectations

Grade: A

Removing sugar, salt and saturated fat from everyday foods
The sugar reduction programme led by Public Health England has got off to a promising start and we are looking forward to seeing clear results showing an initial 5% reduction in sugar from foods most commonly eaten by children in March 2018.
To achieve the best results, this programme must be extended as soon as possible to include saturated fat and overall calories and must also include meaningful sanctions for companies who fail to meet the targets.
Grade: B
Below expectations – significantly more progress is needed in this area
Reducing junk food marketing to children
It’s disappointing that the Government has taken no action to close loopholes that allow children to be relentlessly bombarded with junk food adverts during peak family TV viewing time.
Rules to restrict junk food adverts to children have finally been extended to cover online, cinemas and posters but these do not go far enough.
Grade: Fail

Infographic can be downloaded HERE