#LovingHearts is back

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Working with clothing brand Damart, we surveyed over 4,000 women as part of our #LovingHearts campaign, which also sees £4 from the sale of selected items going towards funding pioneering medical research into heart disease.  

#LovingHearts, tackles the misconceptions associated with women and heart disease, to give you effective advice, tips and guidance on how to look after your heart.  

With women more than three times as likely to die from coronary heart disease than breast cancer, the campaign helps you to understand the risks associated with coronary heart disease and the actions you can take today to reduce those risks.

It’s estimated that as much as 80% of heart disease is preventable, so by tackling the many risk factors that contribute to coronary heart disease, a significant number of cases can be avoided.   Stopping smoking, eating a healthy diet and losing weight can all contribute to women living healthier, happier and longer lives. 

#LovingHearts is supported by Damart and was developed by our Lifestyle Manager, Barbara Dinsdale: “We’re delighted to partner with Damart, a long-standing supporter of ours, to help get important messages across about women’s heart health,” she said. “Our message to women is, whatever your age, it is never too late to make changes to your lifestyle to protect your heart for the future.”

Dr Catherine Dickinson, Consultant Cardiologist at Leeds General Infirmary and spokesperson for Heart Research UK, said the lack of understanding among women of the effects of the menopause on their heart was a real concern. 

“The recent survey results have highlighted the national widespread lack of knowledge and large number of women who haven’t received important health checks, which could mean that opportunities to spot pre-cursors for heart disease, and to give women appropriate lifestyle advice and possible treatment, are missed or delayed.    

"The good news is that by making a few simple and positive steps we can prevent or reduce the likelihood of developing heart disease by following the guidance on exercise, knowing our blood pressure is controlled and lowering our cholesterol levels," she added.

Ben Phillips, Senior Marketing Manager at Damart, said: “We’re thrilled to be continuing our relationship with Heart Research UK, a charity who we have supported for a number of years. It’s a cause that really resonates with our largely female customer base, so we’re really optimistic that this partnership will continue to strike a chord with Damart shoppers.”

As part of the campaign, Damart is donating £4 to Heart Research UK for each of its floral scarves sold online during August and September, a garment modelled by the charity’s ambassador, TV cook Sally Bee from ITV’s Lorraine show.  

Sally, survived three heart attacks when she was just 36, and has been a campaigner for Heart Research UK on healthy eating and exercise.

Sally said: “This is a really interesting campaign, designed to get women over 40 to think more about their heart health. This survey has highlighted areas where women could be storing up problems for themselves for the future by their apparent lack of understanding of the risks of heart disease.
“Regularly checking things like your blood pressure and cholesterol levels, and living a healthier lifestyle are all positive actions you can take as in many cases heart disease is preventable.”

The scarf is available ONLINE NOW

Please note Heart Research UK does not endorse any products or services supplied by any of our corporate partners

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