Think Aorta – new campaign launched to raise awareness 

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Think Aorta - an exciting new campaign

A new campaign to highlight a rare, life-threatening cardiovascular condition has been launched in over 200 emergency departments across the UK and Ireland. 

Think Aorta aims to highlight early diagnosis of aortic dissection – a tear in the inner layer of the aorta, the main artery in the body which carries blood from the heart to all organs.

The exciting campaign will see posters sent to all 229 emergency departments in the UK and Ireland to help educate patients and medical professionals and a podcast made available, featuring stories and experiences from people who have experienced the life-threatening condition. 

Heart Research UK is helping to fund the campaign, created by Aortic Dissection Awareness UK, along with the Society for Cardiothoracic Surgery in Great Britain and Ireland and The Royal College of Emergency Medicine.

Stefan Paudler, from Wrexham, and Jaeson Witham, from London, both suffered an aortic dissection.

“It’s so important that everyone learns about aortic dissection”, Stefan says. “It’s a rare condition but it happened to me and could happen to anyone else at any time.”

Jaeson said “Aortic dissection can be tricky to diagnose. I was told I could have been suffering from gallstones or gastro pain, and had multiple tests taken before anyone realised I had suffered an aortic dissection.

“It’s such a rare condition; not many people really know about it. The symptoms share many similarities to other conditions such as a heart attack.”

In many cases, aortic dissection can be fatal if missed. A CT scan can help with a definitive diagnosis.

Learn more about aortic dissection and get involved by visiting today.