Partners since:


What they do:

Founded in 1990 with a head office in Birmingham,

adi Group are an engineering company that currently comprises 17 limited companies offering value engineering solutions through over 20 individually led, specialist service divisions in the UK and Ireland.

How they are supporting us:

Initially, we were chosen for a 1 year partnership and in 2020 we are incredibly proud that we are still their preferred charity, voted for by employees and senior directors of the company. Our partnership has grown stronger over the last 5 years encouraging more staff members to take part in fundraising events. Main events have included the HRUK Healthy Heart Cup Football Tournament, which is now in its 6th year, employees signing up for local community events, charity golf days as well as Easyfundraising on-line. adi Automotive Director, Richie Webb, was instrumental in getting staff members to take part in the 2019 Birmingham Velo as well as organising a 3 Peaks challenge, followed by a Dragon Boat Race on the Stratford upon Avon river, which to-date is the most successful event during our partnership and raised £26,000.

adi Group MD, Alan Lusty is always hugely supportive and regularly match funds amounts raised by his staff, and he is not without his own fundraising ideas. At the 2019 Awards Dinner and inspired by its jungle theme, he raised £3,000 by encouraging attendees to eat an unusual and tropical starter and match funded the amount to £6,000 in 15 minutes. To date, adi Group have raised over £105,000 for Heart Research UK Midlands.”

How we’re supporting them:

The key to our successful partnership has always been our keen involvement with events and our hands-on approach. They always have our full help and support when organising their own events and working together we have raised funds for projects at Birmingham Children’s Hospital Cardiac Unit, including one that gave peace of mind and confidence to parents taking their babies home after complex Heart Surgery, as well as a ‘Heart in a Box’ Organ Care System at the Queen Elizabeth Hospital, Birmingham. This revolutionary and ground-breaking piece of equipment, allows a donor heart to stay alive and beating outside of the human body and has the potential to increase the number of heart transplants carried out by up to 50%, and is now in use at the Queen Elizabeth Hospital Birmingham.

‘At adi, we are all hugely aware of the role that we can play in helping improve the lives of people across the Midlands’

adi Group MD,  Alan Lusty

Other Midlands corporate partners and supporters