'Think Aorta' campaign - Heart Research UK
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‘Think Aorta’ campaign

18 July, 2019


The aorta is the main artery in the body and carries blood from the heart to all organs. Aortic dissection is a rare but life-threatening condition where there is a tear in the inner wall of the aorta.


Heart Research UK is funding the ‘Think Aorta’ campaign which aims to highlight early diagnosis of aortic dissection. The campaign was devised by Aortic Dissection Awareness UK, in collaboration with the Society for Cardiothoracic Surgery (SCTS) and the Royal College of Emergency Medicine (RCEM).


Think Aorta Poster
The campaign includes the design, printing and distribution of a ‘Think Aorta’ poster to all 229 emergency departments in the UK and Ireland to help educate patients and medical professionals.

Think Aorta podcast and film
Also, a podcast and educational film has been produced for the RCEM online learning. In the podcast, patients and health professionals share their experiences of aortic dissection.
The educational film follows the golden patient pathway of a patient suffering from an acute aortic dissection – from the 999 call, to paramedics, to emergency department triage, to differential diagnosis, to radiology CT scanning, to confirmed diagnosis, to transfer for surgery.

Further information
You can read more about the Think Aorta campaign, listen to the podcast and watch the film at www.thinkaorta.org


Think Aorta Poster