Press, PR and Media Coordinator

Job Description

As our Press, PR and Media Coordinator, you will be responsible for planning and delivering a wide range of communications that contribute to the increased brand awareness of the charity, demonstrating the charity’s impact and expertise throughout the press, both print and online, television and radio. This will include a wide range of PR activities including press releases, external communications, campaign coordination, events, and other promotional activities.

You will be working as part of a wider marketing team and reporting to the Director of Marketing and Communications.

Role responsibilities will include:

Planning, researching, creating and distributing creative press content, including press releases and press pitches, arranging press conferences for events and campaigns, organising photo opportunities, interviewing case studies and identifying information related to the charities activity to support effective charity PR.

You’ll be responsible for proactively identifying outgoing and responding to media opportunities on a national and regional scale across various media channels.

You will be comfortable organising interviews for internal stakeholders, providing them with clear, detailed briefs on a range of topics that are applicable for radio, TV, press and podcast interview opportunities.

Responsible for developing and maintaining the dedicated Press, PR and Media strategy that will feed into the wider Marketing and Communications 5 year Strategy ensuring that it aligns with the charity’s overall objectives.

You will be able to demonstrate professionalism at all times and represent the charity when communicating with the media, members of the public, volunteers and supporters to underline the charity’s core values.

Alongside the Director of Marketing and Communications, you will play a key role in creating, planning and developing marketing and PR campaigns, delivering them from concept through to delivery. This will include compiling background research, outlining the issues, communicating sometimes complex language into easy-to-understand messages, liaising with journalists, producing copy and identifying the strongest possible case study to ensure the best possible exposure.

You will be comfortable using press monitoring tools such as Cision, Veulio or Onclusive to monitor and report on results of campaign performance and feed this back to ensure future campaigns are as effective as possible.

You will have overall responsibility for our digital PR and therefore have a good understanding of the relationship between press and online engagement, including managing media relationships, crafting compelling stories for online platforms, integrating social media platforms and leveraging digital channels to maximise media coverage and audience engagement.

We have established strong connections with some key health and wellbeing journalists. We would want to continue to develop and build relationships with media contacts to increase the number of our incoming press requests and to assist us in push out our external facing messages to gain greater coverage. One of the key responsibilities would be to manage these relationships whilst building your contact list. Understanding which incoming press and media enquiries are appropriate for the charity’s brand so that the charity prioritises highly valued inquiries that promote our brand, research and services.

Experience of producing crisis communications and crisis management including media responses and prepared wording would be beneficial as you would be expected to work alongside the Director of Marketing and Communications in ensuring pre-event crisis communications were approved and signed off in advance.

Maintain awareness of industry news and regularly update colleagues on key developments.

Providing press and media insight and analysis to the charity’s Leadership Team, whilst being able to assist in the development of quarterly reports and performance dashboards.

To liaise with and develop long-term relationships with high-profile charity ambassadors and influencers.

For the full job description pack, please click here: Press PR and Media Coordinator Job Description