Three-quarters of UK businesses did nothing to support charities last year… but together, we can change that.

According to a recent CAF survey, only 25% of UK businesses supported charities in 2024. That means 75% are currently not lending a hand to communities in need. The contrast is stark—while businesses in the North East lead the way (41% contributed), those in the South East lag behind at just 12%.

At Heart Research UK, we believe that supporting charities isn’t just nice to do, it’s essential. That’s why we’re inviting businesses of all sizes to partner with us in meaningful, bespoke ways that benefit both your team and the communities we serve.

What we offer

• Tailored Fundraising Campaigns

Align fundraising with your workforce’s passions and strengths, we craft bespoke fundraising that will energise your staff and amplify your impact.

• Workplace Wellbeing Programmes

Boost your team’s morale and health with our wellbeing programme that can run alongside your fundraising. We offer a range of services that can improve your employees’ heart health and lead to many benefits for your organisation.

Why your support matters – now more than ever:

In 2024, UK businesses donated around £4.2 billion, almost half of which came from FTSE 100 firms. Still, the overall level of support is low across our country, and when businesses give just 1% of pre-tax profits, it could generate an additional £5 billion for the charity sector – imagine what that could mean for us all? Better prevention programmes to protect us from heart diseases and stronger support for those living with them. What greater impact could a business have on its communities than helping people live healthier, longer lives?

Moreover, embedding charitable giving into company culture isn’t just altruism, it’s a competitive edge. Purpose-driven workplaces attract and retain employees. The Financial Times reported that firms integrating charity work into their value proposition are seeing growing interest from talent, especially among younger generations.

Join us in making a difference:

If your business is among the 75% not yet involved, or if you’re looking to supercharge your existing efforts, please reach out. Let’s build a partnership that strengthens your workplace culture, supports vital health of your employees, and brings heart to your team’s efforts.

Together, we can transform corporate giving from an optional extra into a cornerstone of responsible, compassionate business. If your business is ready to make an impact, let’s start the conversation. Email angharad@heartresearch.org.uk.