By Olivia Schofield

Heart Research UK backs new NHS campaign encouraging more people to have their blood pressure checked.

The campaign is set to raise awareness of high blood pressure (also known as hypertension), which is one of the largest known risk factors for cardiovascular disease (CVD) and is considered a ‘silent killer’. There are often no symptoms but if left untreated, it can lead to fatal heart attacks, strokes, kidney disease and vascular dementia.

Cardiovascular disease is a general term for conditions affecting the heart or blood vessels and causes one in four deaths in England. There are often ‘no clues’ about who might have high blood pressure, the only way to know is by a simple blood pressure test.

It is hoped the campaign will find the ‘missing millions’ of people who have undiagnosed high blood pressure. High blood pressure is estimated to affect 32% of adults across England.

In a new survey, worrying numbers show people don’t know the potentially fatal effects of high blood pressure, with 41% unaware, if left untreated, high blood pressure can lead to heart disease, and over a fifth being unaware that it can cause strokes and heart attacks. High blood pressure can be easily reversed, either with medication and/or lifestyle changes.

Kate Bratt-Farrar, Chief Executive at Heart Research UK, said:

“Prevention is vital in helping to reduce the nation’s risk of developing high blood pressure. Eating a balanced, healthy diet, getting plenty of physical activity, as well as avoiding smoking and excessive alcohol consumption, can reduce your risk of coronary heart disease or a heart attack. Knowing your blood pressure level is so important for understanding your risk of cardiovascular disease, and as there are often no symptoms, the only way to know is by getting it checked, which is quick, simple and can be lifesaving.”

The NHS will be contributing an additional 2.5 million blood pressure checks in community pharmacies over the next two years. Those aged 40 and over will be urged to get a free blood pressure test at participating pharmacies, which could potentially be lifesaving.

The campaign is being backed by Graeme Souness, TV pundit and former footballer, who is affected by high blood pressure and had a heart attack, and Gloria Hunniford, TV presenter and broadcaster, whose dad and husband have suffered strokes.

The ‘Get Your Blood Pressure Checked’ drive supports the ambitions of the NHS Long Term Plan, which focuses on tackling health inequalities and the prevention of ill health. It aims to prevent 150,000 strokes, heart attacks and dementia over 10 years by raising awareness and diagnosis of high blood pressure.

If you’re aged 40 and over, you can get a free blood pressure check at your local participating pharmacy, without needing to book in advance.

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