Project title: Healthy Hearts with Vibe Life
Region: Denbigh, Wales
Award amount: £10,259.06
Award date: June 2024

The Problem:
Denbighshire has a high prevalence of heart disease among residents, where one in four deaths is heart-related. Heart and circulatory diseases in Denbighshire cause 28 deaths each month, with someone dying every 26 hours. A recent survey among Denbigh residents revealed that 73% of respondents who are physically inactive recognise the importance of increasing their physical activity, with 55% expressing a desire to commit to an exercise routine. These findings underscore the urgent need for the Vibe Life Healthy Hearts project to address the high prevalence of heart-related conditions.
The Project:
Healthy Hearts with Vibe Life targets individuals aged 45 to 75 who are at an increased risk of heart disease due to factors such as smoking, obesity, poor diet and physical inactivity. Vibe Life will run two, 8-week projects which will include indoor Vibe Concept classes, outdoor physical activity sessions, health promotion sessions and cooking skills workshops. This project aims to combat health inequalities by delivering tailored exercise classes and lifestyle guidance to the community. All sessions will be led by experienced instructors and healthcare professionals, including a resident Heart Failure Advanced Clinical Practitioner. The exercise classes offered through this program will go beyond traditional workouts by making fitness more enjoyable and accessible for all. They will use the Vibe style of workouts which are more upbeat and fun whilst still being adaptable and inclusive for all abilities.
Project Benefits:
This project includes something for everyone with a range of different sessions all designed to improve cardiovascular health and overall fitness in a supportive environment. Vibe Concepts, which will be used during the indoor sessions, are unique and enjoyable fitness classes which aim to keep those involved participating for longer. The experienced instructors will teach safe and effective exercise techniques and help to develop consistency, further encouraging them to continue their routine post-programme. Participants will also benefit from their increased knowledge around healthy lifestyles and development of cooking skills and recipes.
All participants will also receive a health MOT conducted by a qualified nurse at the start and end of the project. This will include measuring blood pressure, resting heart rate, oxygen levels, blood sugar levels and body mass index.
Olivia Clarke, Director at Vibe Life, said:
“At Vibe Life CIC, we are truly passionate about using exercise as a powerful tool for preventing disease. We are excited to bring this passion to Denbigh and inspire people to enjoy regular exercise. Heart disease is a major killer, and we are eager to work together with Heart Research UK to significantly reduce this risk and improve lives through our Healthy Hearts Project. We are incredibly grateful to Heart Research UK for this grant and look forward to getting started.”