In light of the deeply sad news regarding the passing of Her Majesty Queen Elizabeth II, we’ve decided to temporarily pause our women’s awareness campaign for the entirety of the 17 days of royal mourning.
We note that the TV commercial is currently still being shown on ITV3 and ITV Be, and we are in ongoing conversations with our media buyer to do all that we can to withdraw the commercial for the time-being.
Whilst we are extremely proud of the HER Disease campaign and will continue to spread the important message, we acknowledge that it could cause some distress. Out of respect to the nation we feel pausing the campaign is the right decision.