Digital Marketing Manager

Job Description:

Working as part of the wider Marketing and Communications team and reporting to the Director of Marketing and Communications, the Digital Marketing Manager plays a central role in shaping and delivering Heart Research UK’s digital presence.

This role drives digital growth, supporter engagement and brand visibility across all online channels. You will lead on the development and implementation of the digital strategy while also delivering hands-on activity that enhances our website, email programmes, paid advertising, SEO and digital user experience.

Alongside this, the postholder will line-manage the Social Media Co-ordinator, ensuring our social channels and online community engagement meaningfully support our organisational goals and reflect our values.

Key Responsibilities:

Digital Strategy & Campaign Delivery

• Develop and implement a cohesive digital marketing strategy to grow online engagement, drive supporter acquisition and strengthen brand awareness.
• Lead the planning, delivery and optimisation of digital campaigns across paid, organic, email and search channels.
• Ensure all digital activity aligns with organisational priorities and delivers measurable impact.
• Develop and monitor digital KPIs and ROI to guide decision-making and alongside our Data Analyst, report on performance.

Website Management & Development

• Oversee the day-to-day management and operational development of the Heart Research UK website (WordPress).
• Work closely with our external website providers to ensure the site remains secure, efficient, well-maintained and capable of supporting new developments.
• Coordinate regular website content updates, ensuring accuracy, brand alignment and optimisation for web and mobile performance and user experience.
• Use GA4, heatmaps and user insights to improve navigation, page performance, journeys and conversions.

Email Marketing & Supporter Communications

• Manage the development, build, design and delivery of email campaigns via Dot Digital.
• Work alongside the CRM Manager to build email templates, automate journeys and ensure compliant and effective use of supporter information using a data-driven approach.
• Carry out ongoing testing to improve open rates, click-through rates and conversions.
• Evaluate email performance and use insights to enhance future communications.

Paid Advertising, SEM & Google Programmes

• Lead on Google Ads activity including Search, Display, Remarketing, Ad Grants and Performance Max (P-Max) campaigns.
• Working with our external AdWords Consultant, you will help to deliver and optimise paid search activity to increase reach, quality traffic and supporter actions.
• Regularly test messaging, audience targeting and landing pages to reduce cost per acquisition and maximise campaign impact.
• Analyse and report on SEM performance, making strategic recommendations.

SEO, AEO & Organic Search Growth

• Lead on-page and technical SEO improvements across the Heart Research UK website.
• Carry out keyword research, competitor analysis and content optimisation to enhance organic visibility.
• Apply AEO (Answer Engine Optimisation) best practices to support rich snippets, voice search and featured answers.
• Oversee structured data, internal linking and accessibility standards to strengthen organic performance.

Analytics, Tag Manager & Search Console

• To retain a sound knowledge of Google Analytics (GA4) to provide commentary and monitor digital performance and user behaviour, producing insights and actionable recommendations.
• Manage Google Tag Manager to ensure accurate event tracking, conversions and remarketing audiences.
• Monitor Google Search Console to identify and resolve indexing, crawl or visibility issues.
• Produce commentary and insight on digital performance for internal stakeholders and senior leadership teams.

Content, Collaboration & Brand Growth

• Work closely with the Social Media Co-ordinator and Press, PR and Media Co-ordinator to strengthen online brand visibility and ensure cohesive messaging across all channels.
• Develop content ideas, assets and digital stories that support campaigns, fundraising activity and organisational priorities.
• Contribute to market research and insight development to help grow the charity’s digital brand presence.
• Support the development of an ambassador and influencer engagement programme to expand our reach and engage new audiences.
• Collaborate with the in-house graphic designer and wider teams to create compelling digital materials.
• Stay informed about digital trends, tools and best practice to ensure Heart Research UK remains innovative and competitive.

Line Management

• Line-manage, support and develop the Social Media Co-ordinator, overseeing their workload and performance and assisting in the development of a new long-term social media strategy.
• Provide mentoring, constructive feedback and opportunities for professional growth.
• Ensure social content and community engagement contribute effectively to campaign delivery and broader organisational goals.

For the full job description pack, please click here: Digital Marketing Manager job description.