Individual Giving Manager

Job Description

The Individual Giving Manager will build a programme with enormous growth potential. Working closely with the Director of Fundraising and colleagues across the charity, you will develop the Individual Giving strategy for Heart Research UK, establishing a robust programme of donor acquisition and supporter development, while focusing equally on supporter experience and retention to inspire long-term giving.

The Individual Giving Manager will be comfortable balancing strategic thinking and planning with hands-on delivery. They will have experience in using audience insight, data and continuous testing to identify the channels and products that deliver the greatest long-term value. They will focus on establishing a test, learn, tweak, test again culture that is driven by evidence, insight and return on investment.

Given the nature of the role, it will require the postholder to be able to manage their time and workload effectively across a variety of tasks, while actively contributing to our work to generate income and achieve our targets.

Key Responsibilities

• Work with the Director of Income Generation to develop and deliver an ambitious Individual Giving strategy that supports Heart Research UK’s fundraising and organisational growth objectives
• Develop and deliver acquisition activities already identified for the coming year, and identify opportunities for developing new products and propositions in the medium to long-term, focussing on meeting supporter needs and delivering sustainable income
• Develop an acquisition programme using a mix of digital and offline channels including:
  • Paid social, search and other google platforms, email
  • Direct mail – both warm and cold
  • DRTV
  • Lottery
  • Face to face
  • Telemarketing
• Utilise modelling tools to secure investment for test, learn and optimisation activities, and then to forecast and reforecast returns on those activities as they progress. Using this insight, recommend future investment.
• Work with the CRM Manager to develop supporter journeys that maximise engagement, retention and lifetime value, and deliver the highest standards of supporter experience across channels
• Identify opportunities to deepen supporter relationships through cross-sell, upgrade and reactivation activity
• Lead relationships with third party agencies, following procurement procedures and managing agencies to ensure Heart Research UK gets the most value for our investment and that agencies behave in line with our values and policies
• Work with the Director of Income Generation to create and monitor budgets and forecasts, monitoring financial performance and contributing to annual budget cycles as well as longer-term forecasting
• Work collaboratively with colleagues across fundraising, communications and data to deliver activities, utilising project management tools and the CRM to ensure clear expectation setting and time management and to avoid project creep
• Share knowledge and champion best practice in Individual Giving and supporter insight across the organisation, for example identifying opportunities from within the Individual Giving programme to promote legacy giving, and contributing to the ongoing strategic development of the fundraising team
• Ensure all fundraising activity complies with relevant legislation such as GDPR, and adheres to the Fundraising Code of Practice as well as Heart Research UK’s fundraising policies

For the full job description pack, please click here Individual Giving Manager