By Ebba Ritzén

Leading engineering firm adi Group, with their head office in Birmingham, is the headline sponsor for Harborne Jubilee Carnival 2022 in support of Heart Research UK. The carnival is taking place along Harborne High Street on June 26th.

Birmingham’s biggest carnival, second only to Notting Hill in the UK, is returning this summer, after being cancelled in 2020 and 2021 due to Covid-19. This year, as it’s celebrating its 25th anniversary the same year as the Queen’s Platinum Jubilee, the carnival has dubbed itself Harborne Jubilee Carnival for one year only.

Heart Research UK Midlands is the charity partner of the carnival and adi Group are well aware of the importance of their work into prevention, treatment and cure of heart disease. Having supported the charity since 2015 they have raised nearly £120,000 to date for lifesaving research.

Employees of the multidisciplinary engineering firm will be volunteering at the carnival as well as fundraising in the run up to the event and on the day.

Entertainment will include live music, arts and crafts, stalls and fairground rides, as well as a focus on health and wellbeing. The organisers of the carnival are welcoming any sponsors or volunteers to help during the community event.

Alan Lusty, CEO at adi Group, said:

‘We have built a remarkable relationship with Heart Research UK Midlands over the last seven years and are proud and delighted to be headline sponsors of this year’s Harborne Jubilee Carnival in support of the charity.

‘Recent times have been difficult and challenging for everybody and we’re very much looking forward to being involved in an event that focuses on bringing the local community together. As all money raised from the Harborne Carnival will go towards projects funded by Heart Research UK, we’re also engineering a better future for all.’

John Lloyd, Regional Executive at Heart Research UK Midlands, said:

‘Working in partnership with adi Group for so long has helped facilitate the funding of many local research and community projects here in the Midlands.  We have big ambitions to expand the work of our charity within the local community and having adi Group as headline sponsors of this year’s carnival, supporting Heart Research UK Midlands, can make this a reality.’

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