Initially, we were chosen for a 1 year partnership and in 2020 we are incredibly proud that we are still their preferred charity, voted for by employees and senior directors of the company. Our partnership has grown stronger over the last 5 years encouraging more staff members to take part in fundraising events. Main events have included the HRUK Healthy Heart Cup Football Tournament, which is now in its 6th year, employees signing up for local community events, charity golf days as well as Easyfundraising on-line. adi Automotive Director, Richie Webb, was instrumental in getting staff members to take part in the 2019 Birmingham Velo as well as organising a 3 Peaks challenge, followed by a Dragon Boat Race on the Stratford upon Avon river, which to-date is the most successful event during our partnership and raised £26,000.

adi Group MD, Alan Lusty is always hugely supportive and regularly match funds amounts raised by his staff, and he is not without his own fundraising ideas. At the 2019 Awards Dinner and inspired by its jungle theme, he raised £3,000 by encouraging attendees to eat an unusual and tropical starter and match funded the amount to £6,000 in 15 minutes. To date, adi Group have raised over £105,000 for Heart Research UK Midlands.”